Work Motivation, or Lack Thereof

So if you search for what employers can do to increase employee motivation, you'll get a list that includes:

• money
• opportunity for growth
• leadership opportunities
• responsibility
• recognition of performance

Why do so few of the search results for work motivation talk about what I feel is a key motivational factor? Namely, giving a shit about the thing you're working on.

Feeling like the product you're working on is subpar and not likely to improve is a real drain on motivation. :(

I don't want to talk with people about what I work on. If they're not familiar with it, I have no reasons to recommend that they learn about it or try it. If they are familiar with it, I have to agree with all their complaints about it and then some.

I need to work on a different product...